The “NEW NORMAL” of Fairs & Exhibition for SME

Lately, the participation to exhibitions is changed, not only real layout but digital spaces such as online webinar, online booths that merge functional and promotional aspects of the company are highly requested for a company. So how to create contents to share on screens or digitally (video, hypertext documents, graphic layout and other multimedia and cutting-edge technologies) is the key to participating in the exhibition.


To get ready for an exhibition, you should know who will attend and how to optimize your time during the show. Even if the meetings with foreign counterparts will be held online, a lot of preparation is needed. Of course, unraveling between live videos and trade fair registrations without wasting precious time is a considerable challenge.

With our team we help export managers to seize opportunities by making the most of all the platforms and the different opportunities that technology makes available to us.


We understand that the commercial, financial and contractual negotiations are not always easy when dealing with a foreign counterpart. Many are the details that can let misunderstanding prevail and therefore undermine the deal.

Here below are some of our areas of expertise:

Your image is also very important: choosing the right partner to design your booth and enhance your brand visibility is crucial. For nearly 50 years, our technical partner Interexpo has been assisting companies with unique exhibition experiences at the fair and beyond. It designs and builds stands for events and conferences and develops concepts, graphics and tailor-made communications for the promotion of the brand.

Interexpo is an Exhibit Agency that supports companies developing communication strategies offline and online: trade shows, events, digital campaigns. It has always worked side by side with customers, to support them with their promotional strategies in order to create unique exhibit experiences that lead to a perfectly integrated communication for our clients.

As main referent, the Italian designer teams will take care of your needs and preferences, shaping a 360°experience to help you and your brand to become “the” highlight of the whole fair. The special and distinctive features of your company will be recognized at: tradeshows, showrooms, during daily interactions and when surfing the web.

Be ready for the next event! Contact us at


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